Alex Gueriguian and David Nadezhdin, managing partners at Fidel, are pleased to announce the appointment of Etienne Bastien as Partner and Creative Director.

An invaluable asset due to his extensive experience in traditional as well as interactive advertising and in social marketing, he will have the opportunity to apply his renowned creative skills in solidifying Fidel’s position as a digital and creative ally to advertisers and advertising agencies.

Up until very recently, Etienne Bastien was a Senior Creative at Palm+Havas on the Volkswagen Canada, Via Rail and Loblaws/Maxi accounts. He had previously held the same position at BBDO Montreal on the Chrysler Canada Inc, Fédération des producteurs de lait du Québec, Pepsi-QTG and Labatt accounts.

This appointment will come into effect as of March 8th, 2010.  

About Fidel
Fidel uses a vast range of digital disciplines to convey compelling and engaging content for a world in which the consumer has more and more control. This drives us to create contagious and innovative experiences that achieve insightful results.

To many, we are a digital partner, an experiential and gaming studio. To most of our advertising agency clients, we are their digital backbone. To others, we are a hybrid hub that experiments with technology and develops engaging content. To us at Fidel, we are all of the above.

Fidel, your digital ally.  (http://www.meetfidel.com)

Alex Gueriguian
Managing Partner
t:  514-903-8004  x222
e: alexg@meetfidel.com