New brand image for Montreal's FRINGE festival

For the 2011 edition, the St-Ambroise Montréal FRINGE Festival asked Montreal digital agency TP1 to create a new brand image that would definitively break with the festival’s past and set a new tone for the future.

Over the years, the FRINGE festival has found a strong niche in the Plateau-Mile End district. This success is measured not only in attendance, but also by the flavour provided by local residents. And as this year’s theme is “Spectacles de quartier”, Amy Blackmore, the FRINGE festival’s new director, wanted the new look to fully embody that strong sense of community.

“Essentially, we want the public to feel as if they’re participating in a special moment and not just attending a show,” comments Blackmore.

Patrick Williams, Creative Director at TP1, explains, “FRINGE Park is the heart of the festival and so we chose its stone arch as the centrepoint for the poster. Taking a classic bird’s eye view of Parc des Amériques from the corner of St-Laurent and Rachel, we then graphically reinterpreted the landmark by adding the colours, contrasts and typography that give it the look and feel of a vintage travel poster.”

TP1 is proud to have played a role in the evolution of this Montreal favourite. If you too would like to become part of the FRINGE community, check out this year’s theatre line-up online.

More information: http://www.tp1.ca/en/news/montreal-fringe-festival-2011.