Quebec Interactive in China

Project
Managed by Alliance numérique, Quebec interactive in China (IQC), formaly Montreal Digital in China, was launched in February 2007 with the City of Montréal. The goal of this project is to support companies in the new media sector in their efforts to explore business opportunities in the Chinese market.

Sectors targeted by the project
In the video game sector, service companies (QA, testing and localization) and companies that create online or mobile games and wish to develop:

• Games for a third party or with original content, while seeking to increase production capacity and lower costs through outsourcing
• Original content, while seeking to distribute their titles through an editor or via co-development activities
• In the animation sector, studios that create original content and are seeking: co-production partners increased production capacity and lower costs through outsourcing

As well, companies developing:

• production software (2D/3D)
• e-learning solutions

The IQC project favours a step-by-step approach focused on the following activities:

• Dissemination of market information (seminars, website, blog)
• Prospecting trips (individual programs)
• Individual coaching (project execution)

In its prospecting trips, iQC takes an individual approach to ensure the achievement of each participant’s objectives and a consistently high level of support and accompaniment.

All meetings are prepared in China by our collaborators and facilitated by an interpreter.

This approach has proven effective, with iQC generating very positive results in 2007.

For more information, please contact Nathalie Robitaille, IQC Projet Manager, at 514 998-8565.